Profile / Chimes restaurant
Hungry?
“Chimes” is a far eastern restaurant in Dubai that offers mouthwatering dishes from Thailand, Singapore, Malaysia and Indonesia. Following high standards in quality of food and service they had attracted customers who would visit the restaurant regularly but they were unable to attract new ones. More over the restaurant needed a new look for its Delivery menu, Dine in menu, food delivery boxes and advertisements.
Thinking
After analyzing the case we have noticed that lack of advertising and routine menu were two main reasons the restaurant could not attract new customers. Moreover it had been a long time since they had a promotion. Chimes also added catering to their services and it was not advertised yet. So we needed to create a wave together
The Recipe
Merry Christmas and Happy New Year, Time for a change! Timing is always key for any campaign, specially for a camping that will create waves. Riding on the wave excitement around New Year celebrations, we introduce a set menu for the festive season, refreshed menus for dine-in, delivery and catering menus and a even a new look for the delivery boxes. We are ready!
Taking a journey on the What’s on Magazine’s Good food edition cruise, advertisements were created refreshing all readers and placing Chimes on their dining list. Also advertising the catering services and creating special fliers that were sent to many clients inviting them all for a wonderful experience.
If you are craving for Asian food, you know where to go now!
Meet the Explorers
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Qi-Meritus.Mahara
In November 2008, the Malaysian F1 team, My Qi-Meritus.Mahara which has a winning culture of Success in Europe, Asia Pacific and the Middle East, arrived to Dubai to participate in the second round of the Grand Racing Weekend at the Dubai Autodrome during the period from 5 - 6 of December 2008.
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Ministry of Foreign Trade
The Ministry of Foreign Trade (MoFT) was looking for communication channels with stakeholders inside the UAE and their representatives all over the world, where they can shed light on the impact of business developments on the implementation of trade policies, legislations and programs aiming at consolidating the business and investment environment in the UAE.
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Chimes restaurant
“Chimes” is a far eastern restaurant in Dubai that offers mouthwatering dishes from Thailand, Singapore, Malaysia and Indonesia. Following high standards in quality of food and service they had attracted customers who would visit the restaurant regularly but they were unable to attract new ones. More over the restaurant needed a new look for its Delivery menu, Dine in menu, food delivery boxes and advertisements.
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